The Specialty Coffee Association has announced that its flagship European trade show, World of Coffee, will be expanding into the South Korean city of Busan in 2024.
In Korea’s second-largest city, the Busan show will be the group’s first in the Asian market. Other forthcoming World of Coffee events are scheduled to take place in Athens, Greece (June 22-24, 2023), Dubai, UAE (Jan. 21-23, 2024) and an another European location in June of 2024.
“We are delighted to bring World of Coffee, our leading coffee trade show, to Asia for the very first time,” SCA CEO Yannis Apostolopoulos said in an announcement from the group. “The coffee market in Asia has been booming for many years, and World of Coffee in Busan will be the platform at which coffee companies across Asia and around the world will be able to connect, network, and drive innovation in the specialty coffee space.”
More information on the Busan event can be found here.
Does your coffee business have news to share? Let DCN’s editors know here.